As social beings, humans always want to be in touch with others. The social connection makes them feel safe and secure. This need for social connection is not new. With the advent of technological modes, the process of connecting has accelerated. The possibilities of social connection offered by the online world with the aid of technology can be defined as social networking facilities.
Social Networking Sites
Social networking has enabled both personal as well as professional forms of communication. This has benefited humans, making them increasingly dependent on web-based forms of interacting through social networking sites, internet forums, social blogs, etc.
With an increase in social media users, new social apps are making their entry into the market. They are trying to compete with the already existing giant firms like Facebook, Twitter, Google, etc. Such sites generally provide messaging, commenting, liking, editing profiles, searching, etc.
Social Trends
Social trends are the most critical determinants of the success of any social networking app. These are innovations that attract and retain users to the apps.
- Messaging and sharing- Social messaging is the most standard service of every consumer. The best are those that provide the option of instant messaging instead of just computer messaging. This solution is expected to save both the time and energy of the users. Even facilities like sharing pictures and videos among a selected group or a specific individual are not new. They make the basic idea of social networking.
- Storytelling- Blogging is now the new trend. Every other social user is now willing to share their story on social media through video vlogs or written posts. Stories have always connected people, making them feel for one another.
- Mentoring- The reliance upon the information and facilities available on the internet is increasing every day. Googling is the new solution to every problem. Be it the need for advice on personal issues or a cure to a health problem. Humans tend to trust Google more on the information available online.
- eCommerce- Social apps are upgrading themselves to allow their users to have an all-in-one experience. Several apps provide a holistic understanding of buying, selling, talking, and even making payments. Nobody can refuse to have registered the new icon added to your WhatsApp messaging bar. Yes, the rupees symbol allows you to make payments once connected to your account.
- Augmented and Virtual reality- VR and AR technologies have made their entry into the social networking business to enhance users' experiences. For example, apps like Facebook and YouTube have enabled this new facility of 360-degree videos to allow users to share their experiences through an interactive mode.
- Short-lived content, live content, streamed content- These are the various forms of content that social media networking apps are expected to make available to their users. Contents that expire after a specified time are becoming excessively popular. Contents are streamed to only those who have subscribed to it are also becoming attractive to the users.
Conclusion
Social networking app development is now attracting a lot of entrepreneurs. They are planning to make use of these social cravings of humans. They want to benefit themselves from a necessity that has characterized humans from time unknown. There are various ways of developing one's social networking app. These ways are used further to enhance the socializing ability of social beings.
